Marketing research / 
David A. Aaker ... [et al.] 
 - The pacific rim edition 
 - Milton :  John Wiley & Sons Australia,  2005 
 - xviii, 686 p. :  ill. ;  26 cm. 
<br/><br/> Adapted with permission from Aaker, Kumar and Day,'Marketing research 7th ed. , John Wiley & Son, Inc. New York 2001. ISBN 0471363405 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>0470805021  RM285.22 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research