Markides, Constantinos

Fast second : how smart companies bypass radical innovation to enter and dominate new markets / Constantinos Markides, Paul A. Geroski - 1st ed. - San Francisco, CA : Jossey-Bass, 2005 - vii, 200 p. ; 24 cm.

Includes bibliographical references (p. 173-183) and index

Spotting the real innovators -- Where do radical innovations come from? -- From new technologies to new markets -- Colonists and consolidators -- From colonization to consolidation -- Racing to be second -- The changing basis of competition -- Creating the markets of the twenty-first century

0787971545 (alk. paper) RM88.24


New products--Management
Technological innovations--Economic aspects