Fast second : how smart companies bypass radical innovation to enter and dominate new markets /
Constantinos Markides, Paul A. Geroski
- 1st ed.
- San Francisco, CA : Jossey-Bass, 2005
- vii, 200 p. ; 24 cm.
Includes bibliographical references (p. 173-183) and index
Spotting the real innovators -- Where do radical innovations come from? -- From new technologies to new markets -- Colonists and consolidators -- From colonization to consolidation -- Racing to be second -- The changing basis of competition -- Creating the markets of the twenty-first century
0787971545 (alk. paper) RM88.24
New products--Management Technological innovations--Economic aspects