Lehmann, Donald R. <br/><br/>
Product management / 
Donald R. Lehmann, Russell S. Winer 
 - 4th ed. 
 - Boston :  McGraw-Hill/Irwin,  2005 
 - xvi, 494 p. :  ill. ;  24 cm. 
 - McGraw-Hill/Irwin series in marketing .
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>0072865989 (alk. paper)  RM486.14 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management