Corporate social responsibility : doing the most good for your company and your cause - Kotler, Philip; Lee, Nancy, 1932- (Hoboken, N.J. : Wiley, 2005)
The case for doing at least some good -- Corporate social initiatives : six options for doing good -- Corporate cause promotions : increasing awareness and concern for social causes -- Cause-related marketing : making contributions to causes based on product sales -- Corporate social marketing : supporting behavior change campaigns -- Corporate philanthropy : making a direct contribution to a cause -- Community volunteering : employees donating their time and talents -- Socially responsible business practices : discretionary business practices and investments to support causes -- Twenty-five best practices for doing the most good for the company and the cause -- A marketing approach to winning corporate funding and support for social initiatives : ten recommendations
Published simultaneously in Canada
Includes bibliographical references (p. 277-295) and index
Keywords: Social responsibility of business; Social marketing; Corporations -- Charitable contributions; Corporate image