Smith, Scott M. <br/><br/>
Fundamentals of marketing research / 
Scott M. Smith, Gerald S. Albaum 
 - Thousand Oaks, Calif. :  SAGE,  2005 
 - xii, 881 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/>The nature of marketing research -- Planning for marketing research and the research process -- Research design -- Secondary data and sources -- Information from respondents -- Online marketing research -- Qualitative research and observation -- Experimentation -- General concepts of measurement -- Designing questionnaires -- Sampling procedures in marketing research -- Sample size -- The analysis process : basic concepts of editing, codig, and descriptive analysis -- Hypothesis testing and univariate analysis -- Bivariate analysis : differences between sample groups -- Bivariate analysis : measures of association -- Multivariate statistical analysis -- Multivariate analysis : factor analysis, clustering methods, multidimensional scaling, and conjoint analysis -- Reporting research results 
<br/><br/><label>ISBN: </label>0761988521 (acid-free paper)  RM404.25 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research