Marketing :  concepts and strategies / 
Sally Dibb ... (et al.) 
 - [Rev. ed.] 
 - Boston :  Houghton Mifflin,  2006 
 - xxi, 878 p. :  ill. ;  26 cm. 
<br/><br/> Fifth European Edition 
<br/><br/>Include index 
<br/><br/><label>ISBN: </label>061853203X  RM241.04 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing