Hiam, Alexander <br/><br/>
Marketing kit for dummies / 
Alexander Hiam 
 - 2nd ed. 
 - Hoboken, NJ :  Wiley,  2005 
 - xx, 355 p. :  ill. ;  24 cm. +  1 CD-ROM (4 3/4 in.) 
 - For dummies .
<br/><br/> Includes index.  Book is accompanied by one CD, entitled' Marketing kit for dummies' bearing the same call number and available at Bahagian Media 
<br/><br/><br/>System requirements for accompanying CD-ROM: A PC with a Pentium processor or a faster processor; or, a Mac OS computer with a 68040 processor or a faster processor; Microsoft Windows 98 or later; or, Mac OS system software 8.1 or later; At least 16 MB of total RAM; for best performance, I recommend having at least 32 MB of RAM; A CD-ROM drive; A monitor capable of displaying at least 256 colors or grayscale. 
<br/><br/><label>ISBN: </label>0764559990 (pbk. : alk. paper)  RM80.20 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Marketing<br/>Internet marketing