Pride, William. <br/><br/>
Marketing / 
William Pride, O.C.Ferrell. 
 - Boston, MA :  Houghton Mifflin Co.,  2006. 
 - 610 p. :  ill. ;  27 cm. 
<br/><br/>Includes bibliographical references and indexs 
<br/><br/><label>ISBN: </label>0618474463  RM535.30 0618474455 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing