TY  - BOOK
AU  - Smith,Ronald D.
TI  - Strategic planning for public relations
SN  - 0805852395 (pbk.)
PY  - 2005///
CY  - Mahwah, N. J.
PB  - Lawrence Erlbaum Associates
KW  - Public relations
KW  - Strategic planning
N1  - Includes bibliographical references (p. 352-360) and index
ER  -