Smith, Ronald D.,  1948- <br/><br/>
Strategic planning for public relations / 
Ronald D. Smith 
 - 2nd ed. 
 - Mahwah, N. J. :  Lawrence Erlbaum Associates,  2005 
 - xvii, 382 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 352-360) and index 
<br/><br/><label>ISBN: </label>0805852395 (pbk.)  RM199.30 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations<br/>Strategic planning