TY  - BOOK
AU  - Sayre,Shay
TI  - Campaign planner for integrated brand communications
SN  - 0324321473 (pbk.)
PY  - 2005///
CY  - Mason, Ohio
PB  - Thomson/South-Western
KW  - Advertising campaigns
KW  - Communication in marketing
KW  - Advertising
ER  -