Sayre, Shay <br/><br/>
Campaign planner for integrated brand communications / 
Shay Sayre 
 - 3rd ed. 
 - Mason, Ohio :  Thomson/South-Western,  2005 
 - 135 p. :  ill. ;  28 cm. 
<br/><br/><label>ISBN: </label>0324321473 (pbk.)  RM120.40 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising campaigns<br/>Communication in marketing<br/>Advertising