TY  - BOOK
AU  - Hogan,Kevin
TI  - The science of influence: how to get anyone to say "yes" in 8 minutes or less! 
SN  - 0471670510
PY  - 2005///
CY  - Hoboken, N.J.
PB  - John Wiley & Sons
KW  - Success in business
KW  - Influence (Psychology)
KW  - Persuasion (Psychology)
N1  - Includes bibliographical references (p. 225-232) and index; Influencing others to change -- The first four seconds -- The delta model of influence -- Credibility : the pivot point of persuasion -- The new principles of influence -- Introduction to omega strategies -- Framing principles, persuasion techniques & influential strategies -- Applying the laws of persuasion -- The influential secret of oscillation -- Mind reading : how to know what they are thinking -- I'll think about it -- How the their brain buys-- YOU!
UR  - http://www.loc.gov/catdir/description/wiley042/2004007667.html
UR  - http://www.loc.gov/catdir/toc/ecip0417/2004007667.html
ER  -