The science of influence : how to get anyone to say "yes" in 8 minutes or less! - Hogan, Kevin (Hoboken, N.J. : John Wiley & Sons, 2005)
Influencing others to change -- The first four seconds -- The delta model of influence -- Credibility : the pivot point of persuasion -- The new principles of influence -- Introduction to omega strategies -- Framing principles, persuasion techniques & influential strategies -- Applying the laws of persuasion -- The influential secret of oscillation -- Mind reading : how to know what they are thinking -- I'll think about it -- How the their brain buys-- YOU!
Includes bibliographical references (p. 225-232) and index
Keywords: Success in business; Influence (Psychology); Persuasion (Psychology)