Hogan, Kevin <br/><br/>
The science of influence :  how to get anyone to say "yes" in 8 minutes or less! / 
Kevin Hogan 
 - Hoboken, N.J. :  John Wiley & Sons,  2005 
 - xiii, 241 p. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 225-232) and index 
<br/><br/>Influencing others to change -- The first four seconds -- The delta model of influence -- Credibility : the pivot point of persuasion -- The new principles of influence -- Introduction to omega strategies -- Framing principles, persuasion techniques & influential strategies -- Applying the laws of persuasion -- The influential secret of oscillation -- Mind reading : how to know what they are thinking -- I'll think about it -- How the their brain buys-- YOU! 
<br/><br/><label>ISBN: </label>0471670510  RM80.20 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Success in business<br/>Influence (Psychology)<br/>Persuasion (Psychology)