The new marketing conversation : creating and strengthening relationships between buyers and sellers - Stein, Donna Baier; MacAaron, Alexandra (Mason, Ohio : Thomson, 2005)
The new marketing conversation -- The role of research and testing in your marketing conversation -- Developing a winning communications strategy -- Direct mail -- Telemarketing -- Radio -- Television -- Newsletters -- E-mail -- The web -- Wireless -- Putting it together : integrating media for maximum results -- Action plan for building your new marketing conversation
Includes index
Keywords: Customer relations; Business communication; Relationship marketing; Marketing