TY  - BOOK
AU  - Sargeant,Adrian
AU  - West,Douglas C.
TI  - Direct and interactive marketing
SN  - 0198782535 (pbk. : alk. paper)
PY  - 2001///
CY  - Oxford [England]
PB  - Oxford University Press
KW  - Direct marketing
KW  - Interactive marketing
N1  - Includes bibliographical references and index
ER  -