Sargeant, Adrian <br/><br/>
Direct and interactive marketing / 
Adrian Sargeant, Douglas C. West 
 - Oxford [England] :  Oxford University Press,  2001. 
 - xxiii, 460 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0198782535 (pbk. : alk. paper) 
<br/><br/><label>LCCN: </label>2001-036333 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Direct marketing<br/>Interactive marketing