Beyond the core : expand your market without abandoning your roots /
Chris Zook
- Boston : Harvard Business School Pub., 2004
- xv, 214 p. : ill. ; 24 cm.
Includes bibliographical references and index.
The growth crisis? : dangerous moves beyond the core -- Visualizing the ideal? : the first principle of adjacency growth -- Evaluating adjacency moves? : balancing desire with data -- Orchestrating adjacency moves? : strengthening the core vs. investing in adjacencies -- Executing adjacency moves? : managing the key organizational issues that most influence success or failure -- Transforming moves? : redefining the core through adjacencies.