TY  - BOOK
AU  - Lowery,Shearon
AU  - DeFleur,Melvin L.
TI  - Milestones in mass communication research: media effects 
SN  - 0801314372
PY  - 1995///
CY  - White Plains, N. Y.
PB  - Longman Publishers USA
KW  - Mass media
KW  - Mass society
N1  - Includes bibliographical references and index
ER  -