Lowery, Shearon <br/><br/>
Milestones in mass communication research :  media effects / 
Shearon A. Lowery, Melvin L. DeFleur 
 - 3rd ed. 
 - White Plains, N. Y. :  Longman Publishers USA,  1995 
 - xv, 415 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0801314372  RM104.32 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media<br/>Mass society