Lowery, Shearon Milestones in mass communication research : media effects / Shearon A. Lowery, Melvin L. DeFleur - 3rd ed. - White Plains, N. Y. : Longman Publishers USA, 1995 - xv, 415 p. : ill. ; 24 cm. Includes bibliographical references and index ISBN: 0801314372 RM104.32 Subjects--Topical Terms: Mass mediaMass society