TY  - BOOK
AU  - Chaston,Ian
TI  - Knowledge-based marketing: the 21st century competitive edge 
SN  - 1412900034 (pbk.)
PY  - 2004///
CY  - London
PB  - Sage Pub.
KW  - Marketing
KW  - Management
KW  - Knowledge management
KW  - Knowledge
KW  - Economic aspects
N1  - Includes bibliographical references (p. 254-267) and index
ER  -