Chaston, Ian. <br/><br/>
Knowledge-based marketing :  the 21st century competitive edge / 
Ian Chaston. 
 - London :  Sage Pub.,  2004. 
 - xi, 274 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 254-267) and index. 
<br/><br/><label>ISBN: </label>1412900034 (pbk.) 1412900026 (hbk.)  RM564.75 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Management.<br/>Knowledge management.<br/>Knowledge--Economic aspects.