Hoskins, Colin <br/><br/>
Media economics :  applying economics to new and traditional media / 
Colin Hoskins, Stuart McFayden, Adam Finn 
 - Thousand Oaks, Calif. :  SAGE Publications,  2004 
 - 356 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 331-336) and index 
<br/><br/><label>ISBN: </label>0761930957  RM535.44 0761930965 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Economic aspects