Potter, W. James <br/><br/>
Theory of media literacy :  a cognitive approach / 
W. James Potter 
 - Thousand Oaks, Calif. :  SAGE Publications,  2004 
 - xi, 306 p. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 265-287) and index 
<br/><br/><label>ISBN: </label>0761929517 (hbk.)  RM450.08 0761929525 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Media literacy