TY  - BOOK
AU  - Lwin,May
AU  - Aitchison,Jim
TI  - Clueless in marketing communications
SN  - 0131028413
PY  - 2003///
CY  - Singapore
PB  - Pearson
KW  - Communication in marketing
KW  - Business communication
KW  - Communicative competence
ER  -