TY  - BOOK
AU  - Hague,Paul N.
AU  - Hague,Nick
AU  - Morgan,Carol-Ann
TI  - Market research in practice: a guide to the basics 
SN  - 0749441801
PY  - 2004///
CY  - London
PB  - Kogan Page
KW  - Marketing research
N1  - Includes bibliographical references (p. 221-235) and index; Introduction -- Market research design -- Desk research -- Focus groups -- Depth interviewing -- Observation -- Sampling and statistics -- Questionnaire design -- Face-to-face interviewing -- Telephone interviewing -- Self-completion questionnaires -- E-surveys -- Data analysis -- Reporting
UR  - http://www.loc.gov/catdir/toc/ecip0414/2004002449.html
ER  -