Market research in practice : a guide to the basics - Hague, Paul N.; Hague, Nick, 1974-; Morgan, Carol-Ann, 1958- (London : Kogan Page, 2004)
Introduction -- Market research design -- Desk research -- Focus groups -- Depth interviewing -- Observation -- Sampling and statistics -- Questionnaire design -- Face-to-face interviewing -- Telephone interviewing -- Self-completion questionnaires -- E-surveys -- Data analysis -- Reporting
Includes bibliographical references (p. 221-235) and index
Keywords: Marketing research