Hague, Paul N. <br/><br/>
Market research in practice :  a guide to the basics / 
Paul Hague, Nick Hague & Carol-Ann Morgan 
 - London :  Kogan Page,  2004 
 - xii, 244 p. :  ill. ;  24 cm. 
 - Market research in practice series .
<br/><br/>Includes bibliographical references (p. 221-235) and index 
<br/><br/>Introduction -- Market research design -- Desk research -- Focus groups -- Depth interviewing -- Observation -- Sampling and statistics -- Questionnaire design -- Face-to-face interviewing -- Telephone interviewing -- Self-completion questionnaires -- E-surveys -- Data analysis -- Reporting 
<br/><br/><label>ISBN: </label>0749441801  RM76.34 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research