Allen, Judy,  1952- <br/><br/>
Marketing your event planning business :  a creative approach to gaining the competitive edge / 
Judy Allen 
 - Mississauga, Ont. :  Wiley,  2004 
 - xxii, 246 p. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. [219]-221) and index 
<br/><br/><label>ISBN: </label>0470833874  RM116.38 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>20049015621 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Special events--Planning<br/>Special events industry--Marketing