TY  - BOOK
AU  - Blythe,Jim
AU  - Zimmerman,Alan
TI  - Business-to-business marketing management: a global perspective 
SN  - 1844800016
PY  - 2005///
CY  - London
PB  - Thomson
KW  - Marketing
KW  - Management
KW  - Industrial marketing
KW  - Industrial management
KW  - Business
ER  -