Blythe, Jim <br/><br/>
Business-to-business marketing management :  a global perspective / 
Jim Blythe, Alan Zimmerman 
 - London :  Thomson,  2005 
 - xviii, 403 p. :  ill. ;  28 cm. 
<br/><br/><label>ISBN: </label>1844800016  RM206.03 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Industrial marketing<br/>Industrial management<br/>Business