Mariotti, John <br/><br/>
Smart marketing / 
John Mariotti 
 - Edition 2004 
 - Chichester :  Capstone,  2004 
 - ix, 309 p. :  ill. ;  21 cm. 
<br/><br/> 1st ed. published in 2000 
<br/><br/><label>ISBN: </label>1841125857  RM56.24 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing