Churchill, Gilbert A. <br/><br/>
Basic marketing research / 
Gilbert A. Churchill, Tom J. Brown 
 - 5th ed. 
 - Mason, Ohio :  South-Western,  2004 
 - xxvii, 738 p. :  ill. ;  29 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/>
<br/><br/><label>ISBN: </label>0324190972  RM454.06 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research