TY  - BOOK
AU  - Hillestad,Steven G.
AU  - Berkowitz,Eric N.
AU  - Hillestad,Steven G.
TI  - Health care market strategy: from planning to action 
SN  - 0763747998 (hardcover)
PY  - 2004///
CY  - Sudbury, Mass.
PB  - Jones and Bartlett Publishers
KW  - Medical care
KW  - Marketing
KW  - Strategic planning
KW  - Marketing of Health Services
N1  - Rev. ed. of: Health care marketing plans. 1991
UR  - http://www.loc.gov/catdir/toc/ecip047/2003018041.html
ER  -