Hillestad, Steven G. <br/><br/>
Health care market strategy :  from planning to action / 
Steven G. Hillestad, Eric N. Berkowitz 
 - 3rd ed. 
 - Sudbury, Mass. :  Jones and Bartlett Publishers,  2004 
 - xvii, 287 p. :  ill. ;  24 cm. 
<br/><br/> Rev. ed. of: Health care marketing plans. 1991 
<br/><br/><label>ISBN: </label>0763747998 (hardcover)  RM261.10 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Medical care--Marketing<br/>Strategic planning<br/>Marketing of Health Services
<br/><br/><label>National Library of Medicine Call No.: </label>W74