TY  - BOOK
AU  - Cheverton,Peter
TI  - Key account management: a complete action kit of tools and techniques for achieving profitable key supplier status 
SN  - 0749441690 (CD-ROM)
PY  - 2004///
CY  - London
PB  - Kogan Page
KW  - Selling
KW  - Key accounts
KW  - Marketing
KW  - Customer services
N1  - Book is accompanied by one CD, entitled'  Key account management : a complete action kit of tools and techniques for achieving profitable key supplier status' bearing the same call number and available at Bahagian Koleksi Media; Includes bibliographical references (p. 350-351) and index
UR  - http://www.loc.gov/catdir/toc/ecip0411/2003024861.html
ER  -