Key account management : a complete action kit of tools and techniques for achieving profitable key supplier status - Cheverton, Peter (London : Kogan Page, 2004)
Book is accompanied by one CD, entitled' Key account management : a complete action kit of tools and techniques for achieving profitable key supplier status' bearing the same call number and available at Bahagian Koleksi Media
Includes bibliographical references (p. 350-351) and index
System requirements for accompanying CD-ROM: Insight.
Keywords: Selling -- Key accounts; Marketing -- Key accounts; Customer services