Cheverton, Peter <br/><br/>
Key account management :  a complete action kit of tools and techniques for achieving profitable key supplier status / 
Peter Cheverton 
 - 3rd ed. 
 - London :  Kogan Page,  2004 
 - xii, 356 p. :  ill. ;  25 cm. +  1 CD-ROM (4 3/4 in.) 
<br/><br/> Book is accompanied by one CD, entitled'  Key account management : a complete action kit of tools and techniques for achieving profitable key supplier status' bearing the same call number and available at Bahagian Koleksi Media 
<br/><br/>Includes bibliographical references (p. 350-351) and index 
<br/><br/><br/>System requirements for accompanying CD-ROM: Insight. 
<br/><br/><label>ISBN: </label>0749441690 (CD-ROM)  RM226.21 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Selling--Key accounts<br/>Marketing--Key accounts<br/>Customer services.