TY  - BOOK
AU  - David,Fred R.
AU  - Mohd Hizam Hj. Hanafiah
TI  - Pengurusan strategik: konsep dan kes 
SN  - 983263900X
PY  - 2003///
CY  - Petaling Jaya
PB  - Pearson, Prentice Hall
KW  - Strategic planning
KW  - Case studies
ER  -