Groucutt, Jon. <br/><br/>
Marketing :  essential principles, new realities / 
Jonathan Groucutt, Peter Leadley, Patrick Forsyth. 
 - London :  Kogan Page,  2004. 
 - xviii, 540 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references (p. [521]-530) and index 
<br/><br/><label>ISBN: </label>0749441143  RM228.62 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing