Changing minds : the art and science of changing our own and other people's minds - Gardner, Howard (Boston, Mass. : Harvard Business School Press, 2004)
Includes bibliographical references and index.
Buku bacaan asas fakulti
Koleksi sumbangan Tun (Dr.) Ahmad Sarji Abdul Hamid.
Keywords: Change (Psychology).; Persuasion (Psychology).; Influence (Psychology).