TY  - BOOK
AU  - Hulbert,James M.
AU  - Capon,Noel
AU  - Piercy,Nigel
TI  - Total integrated marketing: breaking the bounds of the function 
SN  - 0684848678
PY  - 2003///
CY  - New York
PB  - Free Press
KW  - Marketing
KW  - Management
ER  -