Hulbert, James M. <br/><br/>
Total integrated marketing :  breaking the bounds of the function / 
James Mac Hulbert, Noel Capon, Nigel F. Piercy 
 - New York :  Free Press,  2003 
 - xii, 356 p. :  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>0684848678  RM112.56 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing--Management