TY  - BOOK
AU  - Birn,Robin
ED  - Market Research Society.
TI  - The international handbook of market research techniques
SN  - 0749438657
PY  - 2002///
CY  - London
PB  - Kogan Page in association with MRS
KW  - Marketing research
KW  - Methodology
N1  - This ed. originally published as: A handbook of market research techniques.- Previous ed. published as: The handbook of international market research techniques; Includes bibliographical references and index
ER  -