The international handbook of market research techniques / 
edited by Robin J Birn 
 - 2nd ed. 
 - London :  Kogan Page in association with MRS,  2002 
 - xxvi, 594 p. :  ill. ;  24 cm. 
<br/><br/> This ed. originally published as: A handbook of market research techniques.- Previous ed. published as: The handbook of international market research techniques. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0749438657  RM246.35 
<br/><br/><label>Nat. Bib. No.: </label>GBA2-W5947 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research--Methodology.