Birn, Robin <br/><br/>
The effective use of market research :  how to drive and focus better business decisions / 
Robin J. Birn. 
 - 4th ed. 
 - London :  Kogan Page,  2004 
 - xiv, 226 p. ;  24 cm. 
 - Market research in practice .
 - Market research in practice series .
<br/><br/>Key to making good decisions -- Getting the information you really need -- The best research techniques anyone can use -- What to measure and how to measure it -- You have the information, now use it -- Making sure that the customers are happy -- Tracking trends and changing decisions -- Getting the most out of business relationships with research companies -- Using research to grow your business. 
<br/><br/><label>ISBN: </label>074944200X  RM156.18 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research<br/>Decision making<br/>Strategic planning<br/>Success in business