TY  - BOOK
AU  - McConnell,Ben
AU  - Huba,Jackie
TI  - Creating customer evangelists: how loyal customers become a volunteer sales force 
SN  - 0793155614
PY  - 2003///
CY  - Chicago, IL
PB  - Dearborn Trade Publishing
KW  - Customer relations
KW  - Relationship marketing
N1  - Includes bibliographical references (p. 206-207) and index
ER  -