TY  - BOOK
AU  - Barletta,Martha
TI  - Marketing to women: how to understand, reach, and increase your share of the world's largest market segment 
SN  - 0793159636 (hc)
PY  - 2003///
CY  - Chicago, IL
PB  - Dearborn Trade Publishing
KW  - Women consumers
KW  - Marketing
N1  - Includes bibliographical references (p. 241-244) and index
ER  -