Barletta, Martha <br/><br/>
Marketing to women :  how to understand, reach, and increase your share of the world's largest market segment / 
Martha Barletta 
 - Chicago, IL :  Dearborn Trade Publishing,  2003 
 - xxviii, 253 p. :  ill. ;  24 cm 
<br/><br/>Includes bibliographical references (p. 241-244) and index 
<br/><br/><label>ISBN: </label>0793159636 (hc)  RM88.55 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Women consumers<br/>Marketing